The goal of this project was to design an online campaign that promotes any grocery item of our choice. The campaign consists of a microsite and a social media platform, both of which designed to make the campaign become viral.
“Everybody Say Cheese!” Online Campaign
My grocery item of choice was Tostito’s queso because, I mean, who doesn’t like nacho cheese!?
To begin the process of designing a well thought out microsite, we researched the entire brand itself in order to gain a better insight on how to go about calling attention to our respective product in the context of its market and competitors.
Feel free to click on the images to find out more specific details!
Main Gallery Page
The main page of this site allows the user to peruse the gallery of ’emocheese’ that other have submitted, give them the ability to vote, and see/share which emocheese are worthy of the renowned ‘Grade A’ title rank.
Slides shown from left to right display how the main banner animates!
Here is where the user would go about creating his/her own emocheese. The user can upload, modify, and share their emocheese directly from this page.
Social Media Application
Liek every successful campaign, “Everybody Say Cheese!” needed to have some sort of ** to be prevalent within various social media platforms. This specific campaign would have its own likeable page on facebook, as well as its own face filter and news story on snapchat.