“Everybody Say Cheese!” Online Campaign

The goal of this project was to design an online campaign that promotes any grocery item of our choice. The campaign consists of a microsite and a social media platform, both of which designed to make the campaign become viral.

Proposal Powerpoint

My grocery item of choice was Tostito’s queso because, I mean, who doesn’t like nacho cheese!?

To begin the process of designing a well thought out microsite, we researched the entire brand itself in order to gain a better insight on how to go about calling attention to our respective product in the context of its market and competitors.

 

Feel free to click on the images to find out more specific details!

Main Gallery Page

The main page of this site allows the user to peruse the gallery of ’emocheese’ that other have submitted, give them the ability to vote, and see/share which emocheese are worthy of the renowned ‘Grade A’ title rank.

 

Slides shown from left to right display how the main banner animates!

Design Page

Here is where the user would go about creating his/her own emocheese. The user can upload, modify, and share their emocheese directly from this page.

About Page

Here, users can find out more about the promotional campaign itself, as well as what inspired the Polaroid and Tostito’s collaboration to come to life.

 

Slideshow displays how the page animates upon entry!

Banner Advertisements

These advertisements were made to be placed mainly throughout social media as well as other online sites the target audience would frequently visit. These ads are sized to fit above the header of a website.

 

Slideshow displays how the each advertisement animates!

Display Advertisements

These advertisements were made to be placed throughout social media as well as other online sites the target audience would frequently visit as well, but instead are sized to fit along the side of a website.

 

Slideshow displays how the each advertisement animates!

Social Media Application

Liek every successful campaign, “Everybody Say Cheese!” needed to have some sort of ** to be prevalent within various social media platforms. This specific campaign would have its own likeable page on facebook, as well as its own face filter and news story on snapchat.